Ski Utah Hosts Snow Total Guess Contest to Support Japan Relief
Fund

SALT LAKE CITY, UTAH- Utah has been absolutely gifted with a
phenomenally snowy winter this season. In an effort to share its
blessings, Ski Utah is hosting a snow total guess campaign on the Ski
Utah Yeti Facebook page (www.facebook.com/theskiutahyeti) beginning
Wednesday, April 13, 2011. The Ski Utah Yeti has asked its fans to
guess the Utah 2010-11 season ending snow total as of May 1, 2011. Ski
Utah will then make a donation in the amount of the total snowfall
(i.e. 650″ = $650) to the Japan Relief Fund in the winner’s name.

Alta Ski Area is currently reporting 637 inches of The Greatest Snow
on Earth® with snowstorms in the forecast suggesting this could be one
of the snowiest winters in Utah history. Alta Ski Area records snow
each season between October 1 and May 1. To date, the most snow
received between these dates was 748 inches during the 1981-82 season.

Despite April showers and blossoming flowers, many Utah resorts remain
open for skiing and snowboarding. Canyons, Park City Mountain Resort,
Snowbasin Resort and Solitude Mountain Resort plan to remain open
through Sunday, April 17. Brian Head Resort, Brighton Resort and Alta
Ski Area will remain open through Easter Sunday, April 24 with Alta
will reopening April 29-May 1. This is the first time in many years
that Alta has remained open into May. Last but not least, those
snowriders looking for endless winter will be able to find it at
Snowbird Ski and Summer Resort which is currently reporting a 171-inch
base depth and plans to remain open through Memorial Day or later
(conditions pending).

For more information on Ski Utah’s 14 resorts and updated closing
information visit www.skiutah.com. To view footage of last Friday’s
storm visit: http://bit.ly/hjkwnN.

To place a snow total guess visit www.facebook.com/theskiutahyeti and
“Like” the Ski Utah Yeti.

For media information, contact Ski Utah Director of Communications
Jessica Kunzer at 801.433.2016 or by email at jessica@skiutah.com.

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Ski Utah is the marketing firm owned and operated by the 14 statewide
ski resorts that make up the Utah Ski and Snowboard Association. The
organization has been creating brand awareness of and demand for the
Utah wintersports product since its inception in 1978. For more
information on the upcoming winter season visit SkiUtah.com.