Ski Utah, Eider, Rossignol and Mother Nature Donate $2,170 to Japan Relief Fund
Brian Rowe Wins Snow Total Guess Contest

SALT LAKE CITY, UTAH- Alta Ski Area closed out its 2010-11 winter season May 1 with 723.5 inches of snow. As a result Ski Utah, Eider and Rossignol will each donate $723.50 to the American Red Cross Japan Relief Fund for a grand total of $2,170.50. Salt Lake City, Utah local Brian Rowe came closest to correctly guessing the end of season snow total on the Ski Utah Yeti Facebook page and will have his name added to the donation as well.

“This has been such a fantastic season,” noted the Ski Utah Yeti. “I have found the past couple week’s powder even more enjoyable knowing that the extra accumulation would go to support people in need.”

Snowbird Ski and Summer Resort is still open for skiing through Memorial Day or later (weather permitting). For more information on the Utah ski and snowboard product visit

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For media information, contact Ski Utah Director of Communications Jessica Kunzer at 801.433.2016 or by email at

Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. For more information on the upcoming winter season visit