Ski Town USA and Ski City USA Reach Settlement

Steamboat and Salt Lake City settle; Visit Salt Lake to revise its campaign

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For immediate release

STEAMBOAT SPRINGS, CO & SALT LAKE CITY, UT-November 14, 2014-Steamboat Ski & Resort Corporation and Visit Salt Lake today announced the organizations have reached a settlement of the litigation involving Steamboat’s Ski Town, U.S.A.® trademark and Visit Salt Lake’s Ski City USA marketing campaign.

As part of the settlement, all aspects of the litigation brought by Steamboat Ski & Resort Corporation and the Steamboat Springs Winter Sports Club have been settled and the case filed in the District Court for the District of Colorado will be dismissed. As part of the settlement, Visit Salt Lake has agreed to revise its campaign in a manner that is acceptable to the parties. All other terms of the settlement are confidential.

“We are pleased to have resolved this matter amicably before the start of the winter season and I want to thank Visit Salt Lake for working with us so quickly,” said Rob Perlman, senior vice president of sales and marketing for Steamboat Ski & Resort Corporation. “Steamboat appreciates Visit Salt Lake’s willingness to revise their campaign in order to address the concerns that resulted in the court filing.”

“The Ski City campaign is unique and will continue to promote a distinct alternative experience — the benefits of an urban community teeming with restaurants, professional sports teams, cultural offerings, abundant hotel options, etc., all within minutes of numerous world-class resorts and an international airport,” commented Scott Beck, president & chief executive officer for Visit Salt Lake. “Visit Salt Lake recognizes that towns like Steamboat Springs are iconic in what they offer to winter enthusiasts and is pleased to reach an agreement on this matter to further distinguish these two unique locations.”

Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area economy by attracting and providing support to conventions, leisure travelers and visitors with a strong commitment to sustainability and stewardship of the area’s natural environment. Host of the 2002 Winter Olympic Games, Salt Lake is a unique fusion of metropolitan and mountain; the towering Wasatch Mountains that embrace the Salt Lake Valley offer a dramatic backdrop to the vibrancy and activities of the urban environment. For more information on all that Salt Lake has to offer, please explore the rest of VisitSaltLake.com.

Steamboat Ski Resort is famous worldwide for its authentic western atmosphere, genuine friendliness, Olympian tradition and Champagne Powder® snow. One of North America’s top family resorts, Steamboat-Ski Town, USA® encompasses 165 trails, 3,668 vertical feet and nearly 3,000 uncrowded skiable acres across six peaks filled with world-class groomed cruisers, bumps, steeps, meadows, legendary trees and also represents the historic Steamboat Springs Winter Sports Club, with its 100 + year legacy of creating champions on and off the mountain, including 88 Olympians with 151 Olympic appearances. Getting here is easier than ever with nonstop service from 11 cities across the country including new nonstop flights from San Francisco and Washington-Dulles, expanded air service from Seattle, Los Angeles, Chicago and Houston as well as convenient connections from more than 300 cities across the country. Steamboat is a subsidiary of Intrawest. Visit steamboat.com for more information.