For Immediate Release

Jackson, WY (Oct. 1, 2013)—From early luminaries such as John Muir, David Brower, and Yvon Chouinard, to contemporary heroes including Peter Metcalf and Jeremy Jones, adventurers have long played pivotal roles in American conservation history.

On Saturday, October 12, at the Pink Garter Theater, SHIFT will honor the next generation of adventure activists with films, multimedia, and music in a night of programming organizers are calling “Adventure, Inspired”.

“We’re celebrating the modern adventure heroes who becomes stewards of the places we love to play,” says SHIFT Director Christian Beckwith. “Saturday’s programming is all about inspiration.”
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Author and Powder Magazine Features Editor Porter Fox will kick off the night with a world premiere: the multimedia presentation of his new book, DEEP: The Story of Skiing and The Future of Snow. An adaptation from the book—DEEP: The Future of Snow in America—was published in the September 2013 issue of Powder. Part Two—DEEP: The Future of Snow in Europe—will appear in the December 2013 issue of Powder.

DEEP, the book, which is being published by Jackson Hole skiers Ned Hutchinson and Steve Tatigian, explores the changes in store for skiers and snowboarders if global forecasts are correct—and how skiers and scientists who are attempting to save snow might end up saving the world.

Fox’s message is just one of the stories of inspiration that have emerged from the communities of skiers, paddlers, surfers, and climbers featured in SHIFT’s second night.

Following Fox’s presentation will be half a dozen adventure films certain to feed the stoke of Jackson’s adventure athletes.

The world premiere of the festival version of Steps: The Ride Greener Film follows geographer, snowboarder and Patagonia Ambassador Sten Smola and friends as they choose to pursue their passion for spectacular mountain lines in an ecologically sustainable way.
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Alison Gannett: A MoveShake Story documents the challenges facing a professional skier as she balances her passion for snow with her concerns about climate change.

Chasing Water is the story of native Coloradan Pete McBride, who follows the Colorado River, source to sea, on a soul-searching, personal journey down the “American Nile.”

Gregg Treinish is the subject of another Moveshake Story. The Bozeman, MT, resident and National Geographic Adventurer of the Year has combined his passion for adventure and his education in wildlife biology to found Adventurers and Scientists for Conservation.

The engaging short film Return to the Tepuis follows Bruce Means, whose investigative work into a species of tiny toads takes him to the ancient and lost world of the South American Tepuis—a place he would not be able to reach without the assistance of National Geographic photographer Joe Riis and professional climber Mark Synnott.

At great environmental risk, and against the wishes of most British Columbian and aboriginal people, the Enbridge Northern Gateway Project would pipe tar-sands oil from Alberta to the coast of British Columbia for delivery to markets in Asia and California. Groundswell, by Patagonia surf ambassador Chris Malloy, highlights all that’s at stake, from a perspective that only a surfer could envision.

The evening will also include raffles of multiple pairs of next season’s best skis.

After the films, SHIFT and Teton Artlab’s Caldera Concert Series will present two all-ages musical performances to further entertain the audience: Houston Guy, followed by electronic musician Dan Deacon.

Deacon has released eight albums since 2003 and is renowned for his live shows with large-scale audience participation and interaction.

Doors open for the evening at 6 p.m.; films begin at 7. Houston Guy kicks off the concerts at 9:30 p.m.

Tickets are $15 for Fox’s presentation and the films, $15 for the concerts or $25 for both.

Tickets are available on SHIFT’s website, www.shiftjh.org.

ABOUT SHIFT:

SHIFT is an annual festival, held each October in Jackson, Wyoming, celebrating the central role of conservation in Jackson Hole. SHIFT’s mission—to inspire communities to preserve the natural capital that is vital to their economic success—is designed to accomplish two goals: to help conservation-oriented communities, organizations, and individuals worldwide begin to develop the framework for 21st century conservation efforts, while simultaneously enhancing the local economy during its traditionally slow fall season.

The 2013 SHIFT Festival, which will be held on Columbus Day weekend, Oct. 11-13, will be a limited, localized event that establishes the programming and framework for the full launch in October 2014. Three nights of programming will use food, music and film to explore the intersection of conservation with nature, culture and adventure.

Funding for SHIFT is provided by the Jackson Hole Travel and Tourism Board as part of their mission to develop Jackson’s year-round economy.