FOR IMMEDIATE RELEASE:

FOOTHILL RANCH, Calif., August 30, 2011 – The Ordinary Skier, presented by Oakley’s 1242 Productions and Constantine “CP” Papanicolaou, will premiere Friday, September 9 at the King Cat Theater in Seattle, WA, in conjunction with Poor Boyz Production’s premiere of The Grand Bizarre. Tickets available now.

Seth Morrison has enough rockstar footage and flattering industry sound bites to create an acclaimed documentary from an editing bay. However, that would be too easy for a skier and innovator who is continuously looking ahead. So it’s no surprise that when Seth set out to make a documentary film, he decided to make it a two-year project about his present and future, in addition to his illustrious past.

“I wanted the film to show that you can make whatever you want to out of yourself,” Morrison says. “That whatever it is, if it’s driven by passion and you work hard enough, anything can happen.”

The Ordinary Skier takes audiences to Chamonix, where Morrison delved into a new chapter of his career — ski mountaineering. In his travels around the world, he is joined by Nate Wallace and fellow Oakley athletes Pep Fujas, Sean Pettit, JP Auclair, Kye Petersen and Dan Treadway. Click here to view and share the latest teaser.

The World Premiere in Seattle kicks off the Poor Boyz Triple Threat Tour Nationwide. See the attached release for tour dates below or visit www.poorboyz.com for additional information.

The Ordinary Skier will be available Fall 2011 through the following distribution outlets:

-On DVD as part of an exclusive double disk set with Poor Boyz Production’s ‘The Grand Bizarre’
-Online at www.poorboyzstore.com
-At all retail shops worldwide serviced by WAX (formally VAS).

On iTunes in: United States, United Kingdom, Canada, Australia, France, Germany, Spain, Mexico, Austria, Japan, Switzerland, New Zealand, Luxemburg, Sweden, Norway.

Digitally streaming at: www.onwax.com (Worldwide)

About Constantine Papanicolaou:
Constantine “CP” Papanicolaou produced and directed his first film in 1999, a short documentary about four skiers jumping over a moving freight train. He went on to win best short film at X-Dance in 2006 for The Flying Cross. CP has gone on to produce and direct branded entertainment for companies such as Oakley and Red Bull. He is widely regarded as a top cinematographer and director in the action sports world, and his work has continued to garner awards.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that are depended upon by world-class athletes around the globe in order to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men’s and Women’s product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at Oakley.com.