For immediate release:
Wrightwood, CA – June 19, 2014: Winter may have just ended but the Powder Alliance is not on summer vacation just yet. This season the Canadian resort, Silver Star, has been added to North America’s premiere multi-resort season pass. Located high above British Columbia’s Okanagan Valley, Silver Star is a world-class winter destination with more than 3,000 acres of skiable terrain, 116 marked runs, and tons of fresh snow giving families more than enough reason to explore its powder-filled back side and ski-in ski-out accommodations.
The spectacular scenery of Silver Star’s three faces is both vast and varied, and now top-tier pass holders from any Powder Alliance resort can experience it this season for FREE. These areas include Crested Butte, CO, Snowbasin Resort, UT, Sierra-at-Tahoe, CA, Stevens Pass, WA, Timberline, OR, Schweitzer, ID, Angel Fire Resort, NM, Bridger Bowl, MT, China Peak, CA, Mountain High, CA, Arizona Snowbowl, AZ, and Mt Hood Skibowl, OR.
Pass holders of any Powder Alliance resort receive three (3) FREE tickets at all other participating areas plus special offers on lodging, rentals, buddy tickets, and more. This offer applies to top-tier, anytime passes only and not midweek, spring, or other restricted options. Restrictions apply and all tickets must be used in the same season as the accompanying pass. Guests are encouraged to visit www.powderalliance.com or their resort’s official website for a complete listing of restricted dates and resort benefits.
36 FREE days at some of the best resorts in the West makes the Powder Alliance an incredible value when compared to other expensive group passes. There are no membership fees, no collective pass prices, no additional charges of any kind. Guests simply show an anytime 2014/15 season pass from a participating Powder Alliance area and receive free skiing benefits up and down the West Coast. This winter the Powder Alliance was proudly named Best Season Pass Program by Ski Area Management magazine. So, go explore 3,000 acres at Snowbasin Resort, UT, dive deep into 480 inches of fresh snow annually at Stevens Pass, WA, or ski until May at Timberline, OR. These benefits are FREE to full, anytime season pass holders from participating Powder Alliance resorts.
Says Anne Haight, Director of Sales & Marketing for Silver Star Mountain Resort, “The Powder Alliance has been on our radar for quite some time. It offers exceptional value to our pass holders and allows them the freedom to explore other like-minded resorts within the United States. From the steeps of the Pacific Northwest to the champagne powder of Utah, the Powder Alliance is simply the best value of any group pass product in North America.”
To begin planning your winter road trip, visit www.powderalliance.com for details on participating resorts, special offers, and answers to frequently asked questions. Guests can also see who has the snow by following the Powder Alliance at https://www.facebook.com/powderalliance and https://twitter.com/powderalliance For questions or information please contact John McColly, CMO Mountain High & Stevens Pass, at 760-316-7803 or firstname.lastname@example.org
Angel Fire Resort, NM // Krysty Ronchetti, Public Relations, 505-821-9279, email@example.com
Angel Fire Resort is located in New Mexico at the southern end of the Rockies amidst the spectacular Sangre de Cristo Mountains. With 76 trails and 3 terrain parks, there is something for everyone; from long and gentle groomers to steep and challenging hike-only runs. A top-notch Ski School, night-skiing, a tubing area, a nearby Nordic Center, and convenient slopeside lodging make Angel Fire Resort one of the country’s most family-friendly winter destinations. www.angelfireresort.com
Arizona Snowbowl, AZ // Ryan Hartl, Resort Services Manager, 928-214-4027, firstname.lastname@example.org
Located on the majestic San Francisco Peaks, Arizona Snowbowl is just 7 miles outside of Flagstaff, Arizona, 2 hours from Phoenix, and 1 hour from the Grand Canyon. Originally founded in 1938, it is one of the oldest continually operated ski areas in the country. Arizona Snowbowl features 40 trails, 6 lifts, a terrain park, snowmaking on over 60% of its trails, on-mountain dining options and Ski Lift Lodge and Cabins. With a peak elevation of 11,500 feet, vertical drop of 2,300 feet, and average 260 inches of snowfall, Arizona Snowbowl is a true gem in the Southwest ski scene. www.arizonasnowbowl.com
Bridger Bowl, MT // Doug Wales, Director of Marketing and Sales, 406-556-5675, email@example.com
Ski the Cold Smoke at Bridger Bowl! Located only 20 minutes north of the great ski town of Bozeman, Montana, this northern Rockies gem announces the addition of a new upper mountain chalet, named “Alpine Cabin”. This warming and food service cabin will provide facility support to our 2 new triple chair lifts installed last season. Bridger Bowl now offers expansive blue runs in addition to our well-known expert terrain. Skiers and riders will find a 2,600′ vertical playground covering 2,000 acres of diverse terrain. Daytime skier services provided with 4 day lodges, and in the university town of Bozeman, MT, you’ll find a wide assortment of lodging, dining and exciting nightlife options. Find the best value ALL SEASON lift and lodging packages in North America at www.bridgerbowl.com
China Peak, CA // Michelle Vikupitz, Marketing Director, 559-233-2500, firstname.lastname@example.org
China Peak is located 65 miles east of Fresno, at Huntington Lake. The resort is an excellent midsize mountain offering 1,700 vertical and 1,400 acres of terrain with a variety to suit all levels. Average snowfall is 325 inches and the longest run is 2.5 miles. Lodging is just steps away at the Cozy Inn @ China Peak. www.skichinapeak.com
Crested Butte, CO // Scott Clarkson, VP Sales & Marketing, 970-349-2342, email@example.com
An historic coal mining turned ski town; Crested Butte is a place that lives and breathes outdoor adventure where the only limits are your own. An authentic destination, where crowds don’t exist, zany, festive community events are a priority, and genuine family adventures await. With wide open beginner and intermediate runs, great terrain parks and some of Colorado’s best in-bounds extreme terrain, the mountain has something for everyone. Be sure to check out the town of Crested Butte: Colorado’s Last Great Ski Town, it’ll leave you wondering why you don’t call this place home. www.skicb.com
Mountain High, CA // John McColly, CMO, 760-316-7803, firstname.lastname@example.org
Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of lifts and trails, a world-class terrain park, an outstanding Winter Sports School, and the region’s largest tubing area. Night skiing & snowboarding is available 7 nights-a-week peak season and snowmaking covers more than 80% of the slopes. Mountain High has been the first resort to open in Southern California for the past 16 years and traditionally operates from mid November to mid April. Get more at www.mthigh.com
Mt Hood Skibowl, OR // Karen Norton, Marketing/Corporate Sales,503-658-4385, Karen@go.skibowl.com
Mt. Hood Skibowl offers “the most night skiing terrain in North America” according to Ski Magazine, with 65 day runs and 34 night. Less than an hour from Portland, Skibowl is known for some of the best terrain on Mt. Hood with a 4 minute ride to pure vertical and expertly groomed runs. Intermediate and expert skiers are drawn to Skibowl’s night-lit black diamond runs and fresh snow in the 300 acre Outback. Families and non-skiers can also enjoy winter fun at the Skibowl Snow Tube and Adventure Park featuring a conveyor lift to groomed tube hills, Frosty’s Playland, mini z snowmobiles, and more. www.skibowl.com
Schweitzer, ID // Sean Mirus, Marketing Director, 208-263-9555 x2821, email@example.com
Schweitzer Mountain Resort is quickly rising in the ranks of the nation’s top destination resorts with 2900 acres of amazing terrain and renowned tree skiing. Located in the rugged Selkirk Mountains of the northern Idaho panhandle and the northwest Rocky Mountains, Schweitzer overlooks the town of Sandpoint and Lake Pend Oreille. Schweitzer is well known for its two massive bowls, uncrowded slopes, breathtaking views and amazing gladed terrain. For more information on Schweitzer Mountain Resort visit www.schweitzer.com
Silver Star, Canada // Anne Haight, Director of Sales & Marketing, 250-558-6098, firstname.lastname@example.org
Silver Star Mountain Resort is nestled in the heart of British Columbia’s Thompson Okanagan region, less than a one-hour drive from Kelowna International Airport (YLW). A year round mountain destination, the resort offers 3,065 acres of varied skiable terrain, with an annual snowfall of more than 700 cm of dry B.C. interior powder. Award-winning Silver Star is recognized as being one of Canada’s best family resorts. An intimate, colorful, mid-mountain village provides true slope side lodging. In summer, the Silver Star Bike Park is widely regarded as one of the premier downhill mountain bike facilities in North America. Get more at www.skisilverstar.com
Snowbasin, UT // Jason Dyer, Marketing & PR Manager, 801-620-1013, email@example.com
Snowbasin Resort is located less than 35 miles north of Salt Lake City. With nearly 3,000 skiable acres, 3,000 vertical feet and 11 lifts you are bound to find something for you and your entire family to enjoy. Our diverse terrain accommodates all levels from first time beginners to off piste experts. If you get tired of skiing or snowboarding around our 104 trails and four terrain parks, take a break in one of our luxurious lodges and grab a bite to eat, then you can switch to a new activity on our mountain like cross-country skiing on our 26 kilometers of Nordic trails or cruising down our tubing hill. Isn’t it time you discovered Snowbasin Resort? www.snowbasin.com
Stevens Pass, WA // Chris Danforth, VP Marketing & Sales, 206-812-7855, firstname.lastname@example.org
Stevens Pass Mountain Resort is located just 78 miles east of Seattle on the crest of the Cascade Mountain Range. Stevens averages 450 inches of snow annually, covering 1,125 acres of skiable terrain – including 37 major runs and numerous bowls, glades and faces. The ski resort has a variety of terrain for every age and skill level. Normal winter operations run from early December to mid-April. Get more at www.stevenspass.com
Sierra-at-Tahoe, CA // Mindi Befu, Director Of Marketing, 530-659-7453, email@example.com
Sierra-at-Tahoe is located just 10 miles West of South Lake Tahoe and boasts 480 inches of annual snowfall, 2,000 skiable acres including 320 acres of heart-pounding backcountry terrain out the Huckleberry Gates. With a continued commitment to terrain parks, it is easy to see why TransWorld Snowboarding readers continue to name Sierra Top 10 Parks in the nation. More info at www.SierraAtTahoe.com
Timberline, OR // Brian Reed, Marketing Director, 503-272-3345, firstname.lastname@example.org
Timberline Lodge is located just 60 miles east of Portland, Oregon. Constructed in 1937, Timberline Lodge stands on the south slope of Mt. Hood at an elevation of 6,000 feet above sea level. This beautiful 55,000 square-foot National Historic Landmark is still being used for its original intent – a magnificent ski lodge and mountain retreat for everyone to enjoy. Timberline boasts the Northwest’s largest vertical terrain with 3,690 vertical feet (from the top of Palmer to the bottom of Still Creek Basin). The ski area has a variety of terrain for every age and skill level. Normal winter operations run from November to the end of May. Get more at www.timberlinelodge.com