For Immediate Release
Montreal, Canada (October 15, 2013) – O’Neill, the original surf, snow and youth lifestyle brand for more than 60 years, today announces #RIDEMORE, which is an open invitation for all riders to join in and enjoy the ride in every possible way. Why? Because every day can’t be a bluebird powder day. Some days you can’t even get to the mountain. Some days the best riding is in your hometown. #RIDEMORE is about finding alternative ways to ride wherever you are. To find different terrain, to step outside the ordinary, and most of all – be creative.
#RIDEMORE kicks off on October 17th with the release of O’Neill’s latest film set in Montreal. Featuring team riders Seb Toots, David Wise, Max Parrott, Frederik Evensen, Erica Langman and Veronique Picard – watch as they turn the Canadian city into a freestyle playground – jibbing every imaginable hit. Throughout the season, the creativity continues and our pros will be sharing images and videos on the #RIDEMORE Tumblr page – throwing down the gauntlet that challenges you to think & ride outside the box.
Most importantly, we want to help YOU #RIDEMORE. Why? Because over 60 years ago, Jack O’Neill invented the wetsuit and gave birth to an industry out of a San Francisco garage – just because he wanted to surf longer. We’re here for the same reason we’ve always been here: to enable the world to ride more.
Here’s how you can join the ride…
Every week we’ll be giving away prizes of outerwear, accessories and headphones – all you need to do is upload and share images or videos that inspire you to #RIDEMORE on your Facebook, Twitter, Instagram or our Tumblr page…
#FOLLOW THE LEADER
Once a week, one of our pros will post a new trick, tagged with #RIDEMORE and the trick name, e.g. #RIDEMORE#5050. Recreate and share your take on the trick – it doesn’t have to be on snow – and our favorite entries (based on creativity, not craziness) will win prizes and massive kudos.
So what are you waiting for? Capture – Share – Win -– It’s time to join the ride…
O’Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O’Neill’s core values – innovation in style and technology – have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and surf leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s progressive spirit will always drive the company forward. For more information, please visit www.oneilleshop.ca