K2 Skis Presents Pink Chase Tahoe Fundraiser at Mt. Rose

An adventurous day of instruction benefitting the Breast Cancer Research Foundation set for March 6

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For immediate release:

SEATTLE, Wash. (March 3, 2014) – K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the return of Pink Chase Tahoe. The annual ski and snowboard instruction event, to be held March 6, 2014 at Mount Rose Ski Tahoe, raises money for the Breast Cancer Research Foundation (BCRF).

Designed to improve the skills of advanced beginners through experts, the Pink Chase Tahoe is a fun and adventurous day of instruction for skiers, snowboarders and telemarkers. New for this year, due to increased interest, will be a co-ed advanced/expert group that will allow guys the opportunity to join the cause. The day of adventure will finish with pink clad participants performing together to create the ultimate skiing flash mob!

With prizes for top fundraisers from K2 and GoPro, a free raffle with loads of gear and demo ski equipment provided by Bobo’s H2 Demo Team, this event is not to be missed.

“The generosity of our sponsors along with the spirit of the participants truly makes this a one-of-a-kind event,” said Alyssa Clark, K2 Skis’ Marketing Coordinator and Women’s Ski Team Manager. “It’s great to see so many skiers and snowboarders come out every year to improve their on-snow skills while raising awareness and funds for those battling breast cancer.”

After more than a decade of bringing women together by designing and building innovative women’s products and leading fundraising and awareness events, the K2 Alliance continues to raise money to help those affected by breast cancer. This year, Pinnochio’s Mom’s on the Run, a Nevada-based non-profit that assists women touched by cancer, will also receive a portion of the proceeds raised through this unique event.

About K2 Skis: Seeking fun through innovation since 1962, K2’s all-mountain philosophy and technological advancements continue to lead the ski industry. Whether in the park and pipe, on resort groomers or deep in the backcountry, K2 is all about having fun while skiing the entire mountain. The brand’s progressive ingenuity and comprehensive approach to maximizing skiers’ experiences and performance in any condition is evident throughout its collection of award-winning products that not only include skis, but also ski boots, helmets, goggles and backcountry safety tools. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.

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