FOR IMMEDIATE RELEASE
K2 Skis gets Phone Friendly with New Mobile Site
SEATTLE (September 28, 2009) – Face it. Your mobile phone is permanently affixed to your hand 24/7 and is your go-to source for all critical information whether you're settling a dispute over the capital of Bangladesh (it's Dhaka), watching the latest You Tube video, snapping a quick incriminating picture of a friend or figuring out your current location and how lost you really are.
With ski magazines all over the news stands and movie premieres hyping people up for the season, its time to check out the latest gear. K2 Skis makes it simple with its new iPhone and mobile sites optimized for handheld media devices. Read informative product descriptions and technology reviews complemented with desire-inducing high-resolution images. When you are finally lured into a particular product, your iPhone GPS will quickly direct you to the closest K2 dealer where you can get your hands on the real deal in plenty of time for the season to begin.