K2 To Launch Exclusive Line of Rolling Stones Skis

NEW YORK and SEATTLE, September 28, 2011 – K2 skis and The Rolling Stones have collaborated to create limited edition Rolling Stones skis.  The announcement was made today by Tom Bennett, CEO of Bravado, the leading global music merchandising company and a division of Universal Music Group (UMG), and Jeff Mechura, Vice President of Global Marketing, K2.

With both the Rolling Stones and K2 kicking off their 50th year anniversary celebrations, the time has come. K2 has collaborated with The Rolling Stones to offer the ultimate tribute skis: The K2 Rolling Stones Limited Edition Ski Collection. The first of four Rolling Stones skis will be available on the versatile SideShow chassis this November.

K2 worked closely with the band to create four equally quintessential Stones graphics. The different graphics feature detailed discovery pieces, such as the band’s original concert set list, lyrics and rare photographs from the band that will keep customers admiring the timeless graphics for years to come. The bases of the skis will share two of the most recognizable emblems of the past 50 years: the iconic Rolling Stones Lip and Tongue logo and the famous K2 logo.

“The Rolling Stones’ 50th anniversary is a true milestone. They exemplify the ultimate spirit of Rock N Roll and have earned their place in history as the “World’s Greatest Band” stated Mr. Bennett. “Bravado is thrilled to partner with K2, who have allowed for a very creative collaboration and designed a really fantastic set of skis.”

“This is just the first of many unique and exciting products and promotions that K2 will be releasing in commemoration of our 50th anniversary,” says Mechura. “Turning 50 alongside the Rolling Stones and collaborating with the band on a project to celebrate the same anniversary is a fitting way to start a very loud and fun party for K2 that will span 2012”.

The skis’ release will roll out on a global scale and be available at K2 Authorized dealers on November 15, 2011.

About Bravado
Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. In addition to the Rolling Stones, Bravado artists include Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Nickelback, Katy Perry, Guns ‘N Roses, Red Hot Chili Peppers, Green Day and The Killers, among many others.

About K2

K2 Skis is part of the Seattle-based K2 Sports family, a leading designer, manufacturer and marketer of like-minded winter and summer recreational products. The K2 brand and businesses are world renowned as leaders in design, production, marketing and sales. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.