SEATTLE, Wash. (June 15, 2009) — K2 Sports announced today that Louis Boudreault has been appointed Vice President of Sales and Marketing for K2 Sports’ North American region. In this capacity Louis is responsible for the domestic sales and local marketing initiatives in both Canada and the United States for the K2 Sports portfolio of brands. With over 27 years of experience in the sporting goods industry, the last 15 years with K2’s Canadian operations, Boudreault is well prepared for his new responsibility.
“Louis’ proven expertise at maximizing value for our retailers with his innovative approach to the marketing and sales of our portfolio of brands in Canada makes him the ideal candidate to take on this new continental responsibility,” said Robert Marcovitch, President of K2 Sports. “His significant product and industry experience combined with his passion for all of the sports activities we represent and his dedication to team work will be of great value to our customers in this newly created position. I am certain that Louis’ commitment to excellence will help us maintain the momentum we are experiencing in all of our businesses. He will broaden our understanding of what is required to enhance future opportunities for our customers and will develop products and programs to maximize their businesses and our presence in North America.”
Louis may be reached directly at [email protected] or call 206-805-4800, x2400. For more information on K2 Sports’ brands, visit www.k2sports.com
About K2 Sports:
K2 Sports has achieved unparalleled success through innovative product offerings, marketing programs and multiple brand acquisitions. The company is globally renowned for its non-traditional advertising, graphics and high performance products throughout its portfolio. With wholly owned subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and distribution in more than 50 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods.
In 2007 K2 completed the build-out of its new 300,000-square-foot global headquarters and its American distribution center in Seattle. Currently K2 Skis, K2 Snowboards, K2 In-Line Skates, Ride Snowboards, Atlas Snow-Shoe Madshus, Karhu, Line Skis, Full Tilt, Morrow, 5150, Powder Ridge, Little Bear and Tubbs operate out of the Seattle facility, while Zoot and Adio are based in Southern California. K2 Sports is a member of the Jarden Corporation family of brands. Headquartered in Rye, N.Y., Jarden is a leading provider of niche consumer products used in and around the home. Jarden has over 25,000 employees worldwide and operates in three primary business segments through a number of well-recognized brands. For more information, visit jarden.com.