For immediate release:
A letter from Jason Levinthal:
Just 12 months ago I left my job after founding and running LINE skis for 18 years to start my new ski company, “J.” Within weeks I was conceiving new skis right in front of your eyes, incorporating crowd sourced feedback, and selling small batches of innovative limited edition skis directly to consumers around the world. My goal of leveraging today’s technology to operate a business in a completely different way; leaner & faster than ever previously thought possible, quickly became a reality.
I’m proud to announce my new powder ski, The Friend, who’s style of launch is as innovative as the rest of the brand’s tragedy. I’ll be selling only 100 pairs exclusively available on Kickstarter.com which has even awarded it a Staff Pick. I truly believe this product launch will break new ground for how skis can be launched in the future. . . by all!
The Friend Ski:
When it comes to ski design, there are plenty that perform great in the powder, yet very few, that are equally fun to ride when the powder’s gone. I’ve designed The Friend to be 114 wide, with a carvy all-mtn geometry, complemented by a powder specific tip & ultra light weight construction. The result is a true mix of all your favorite skis rolled up into one for which Skiing Magazine already gave it an award as one of the best powder ski’s in its class, in it’s 2015 gear guide.
Ski Art Collaboration With Adam Haynes:
The artwork was created by Artist Adam Haynes, known for his legendary paintings of surreal fantasy winter dreamscapes that every skier or snowboarder dreams of riding. He’s created art for some of the most respected brands in action sports, yet never in skiing! The stars aligned for my best powder ski to date and we named his Limited Edition Friend graphic, “PILLOWS”. I’ll be hand signing & numbering each pair, so you’re guaranteed to have J’s on your feet like no one else! #Jpillows
Thanks in advance for your help getting the word out, enabling me to make this ski a reality! If you’ve ever enjoyed my skis in the past & like what I’m doing with my new company, please show your support by spreading the word & purchasing some new exclusive J products on Kickstarter. I even lowered the price of the powder ski, only $599 until October 1st.