FOR IMMEDIATE RELEASE

Helly Hansen’s Uniform Program Grows Exponentially in 2009
13 More Resorts and Guide Services Bank on Helly Hansen’s High-Performance History

DELTA, B.C. (September 14, 2009) – Visitors to several of North America’s top winter
resorts will experience a variety of conditions, terrains and amenities yet one thing will
remain consistent – they’ll see Helly Hansen performance apparel on a wide range of
mountain employees.

Helly Hansen embarked on a dedicated uniform-development initiative in 2006 that tied
together its storied work wear, sportswear and performance apparel collections. The
program provides resorts with a single-brand solution for every segment of operations,
from mechanics to ski patrollers.

During the past three years, numerous resorts, including Aspen/Snowmass, Copper
Mountain, Killington, Hunter, Durango and the Resorts of the Canadian Rockies selected
Helly Hansen as their exclusive uniform partner. In 2009, 13 more resorts, including
Squaw Valley USA, Kirkwood, Mt. Baker, Taos and Smuggler’s Notch; and Seattle-
based, international high-alpine guiding service Mountain Madness established their own
custom uniform programs with the Norwegian-based manufacturer.

“Helly Hansen has designed apparel for survival, work and sport for more than 134
years,” said Gary Davis, general manger for Helly Hansen’s North American operations.
“This experience gives us a unique insight into the uniform business, allowing us to
design and manufacture apparel that can withstand the abusive conditions under which
a mountain professional’s gear is subjected throughout multiple seasons.
Uniforms are a natural extension of what we have been doing for generations and we
have great expectations for the continued growth of the program.”

Helly Hansen will produce more than 17,000 uniform pieces for its customers this
season.

Founded in Moss, Norway, in 1877, Helly Hansen is the world’s most experienced
performance apparel brand. The company invented the first supple waterproof fabrics
more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the
first technical base layers made with LIFA Stay Dry Technology in the 1970s. Today,
Helly Hansen’s outerwear, base layers, sportswear and footwear for winter, outdoor and
water sports are sold in more than 40 countries.

For sales information regarding Helly Hansen’s uniform program, please call Brent
Turner, VP of US Sales  [253-735-7633] or e-mail brent.turner@hellyhansen.com. To
learn more about Helly’s winter 2009-10 collections, athletes and expedition activities,
visit www.hellyhansen.com.

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