Hakuba Valley, Japan, Joins The Mountain Collective for 2015-16 Season

Site of the 1998 Olympic Winter Games becomes third international resort destination in The Mountain Collective

Hakuba

For immediate release:

NAGANO, Japan, THREDBO, Australia, SUN VALLEY, Idaho, BANFF, Alberta, WHISTLER, BC, ASPEN, Colo., JACKSON HOLE, Wyo., ALTA, Utah, SNOWBIRD, Utah, SQUAW VALLEY, Calif., MAMMOTH LAKES, Calif. and VALLE NEVADO, Chile – May 27, 2015 – Hakuba Valley, Japan’s premier snow resort located in the Japanese Alps has joined The Mountain Collective™ as a global affiliate for the 2015-2016 season.

All passes sold to date for the 2015-2016 season now include two days of skiing and riding at Hakuba Valley. A limited number of Mountain Collective™ passes are on sale for only $379 USD, and currently feature a third bonus day at the Mountain Collective™ destination of your choice when purchased today.*

Hakuba Valley is renowned for dry, deep, and consistent snow quality. It is made up of 10 distinct areas which encompass a huge variety of terrain from beginner areas for first time skiers and families to tree runs, guided off-piste tours, terrain parks, and challenging expert areas.

A limited number of Mountain Collective passes are on sale for only $379. The Mountain Collective™ Pass includes two days of skiing or riding plus a 50 percent discount on all additional days with no blackout dates at each of the nine partner destinations (AltaSnowbird, Aspen Snowmass, Jackson Hole, Mammoth Mountain, Ski Banff-Lake Louise-Sunshine, Sun Valley, Squaw Valley/Alpine Meadows, Thredbo, and Whistler Blackcomb). Pass holders also receive two days at Hakuba and Valle Nevado, Chile. Pricing for the kids pass (ages 12 and under) is just $99 for the 2015-16 season, offering an incredible deal for families. In addition, spring pass purchasers will receive one bonus day at the destination of their choice*

The Mountain Collective™ Pass grants access to 18 mountains with more than 41,000 acres of terrain and 244 lifts and an unmatched reputation for snow quality, quantity, and variety of terrain. Passes are available online through an exclusive technology, distribution, and marketing partnership with Liftopia at www.MountainCollective.com. A limited quantity of passes are now available at this lowest guaranteed price.

“Hakuba Valley is regarded as one of the most attractive Japanese ski resorts by our loyal guests and new guests from around the world. We have recently seen a sharp increase of foreign visitors in particular last season’s inbound customers were up by more than 30% from last year. Admission in the alliance as the top Japanese ski resort by the Mountain Collective, whose membership criterion is “the best of the best”, has reconfirmed our potential. We hope to see more global guests taking the opportunity to enjoy Japanese snow, food and culture in this pristine alpine valley with the advantage of the Mountain Collective benefits.” said Tomohide Ohta, Chairman of Hakuba Valley Management Committee.

“We’re thrilled to welcome another global affiliate to the portfolio of Mountain Collective destinations. Known for its prodigious snowfall and host of the 1998 Nagano Winter Olympics, Hakuba Valley, Japan brings an amazing reputation and aligns well with the other leading destinations in the Mountain Collective.” said Christian Knapp, VP Marketing, Aspen Skiing Company.

In addition to being able to ski or ride at nine leading destinations, extra benefits available to Mountain Collective pass holders include exclusive lodging deals and a complimentary, one-year Protect Our Winters (protectourwinters.org) membership. The Mountain Collective is committed to being in business forever and proudly partners with Protect Our Winters with the mission of uniting the winter sports community on the important issue of climate change. The partnership also offers a 50 percent discount on lift tickets to premier season pass holders at the participating resorts throughout the season.

Visit www.MountainCollective.com or call (800) 705-6286 for more information.

*Price and availability of bonus day subject to change while supplies last. 3rd bonus day does not apply to Hakuba Valley or Valle Nevado.