Press Release

LAUSANNE, SWITZERLAND, – February 19 2013 – With its fourth stop, the SWATCH FREERIDE WORLD TOUR 2013 BY THE NORTH FACE® (FWT) continues its season of exciting global big mountain freeride competition at Kirkwood, California, USA on February 27, 2013. The competition can be witnessed from anywhere in the world via live webcast available the day of competition on Powder.com and Freerideworldtour.com. The first possible day of competition is schedule for February 27, with a weather window extending to March 3.

Kirkwood Mountain Resort’s big mountain venue, The Cirque, is the ideal location for the fourth stop of the 2013 FWT. The Cirque is comprised of exposed, steep and raw terrain, which is permanently closed to the general public allowing for a unique and exciting North American freeride venue.

“With unmatched inbounds terrain and some of the deepest snow in the country, Kirkwood is an appropriate choice as the only U.S. stop for the Freeride World Tour,” said Casey Blann, Kirkwood’s general manager. “This event really solidifies our position as one of the premier big mountains in the country, and I personally can’t wait to see these athletes tackle The Cirque.”

“I’m really looking forward to Kirkwood,” said Drew Tabke, the top-ranked skier in the FWT overall ski ranking. “I’ve been going there for freeride competitions for a lot of years, and the conditions are typically excellent. Being the leader of the tour ranking puts more pressure on my skiing because I know people will be watching closely, and that added pressure reminds me to stay focused.”

Tahoe area local and 2012 Freeskiing World Tour Champion Josh Daiek is looking forward to competing at his home mountain this season. “I’m simply stoked for the competition to be at Kirkwood!” said Daiek. “It has some of the most fun terrain and is one of the best competition venues in the world.”

On the fourth FWT stop for the season, competition amongst the deeply talented international athlete field is heating up. The tour started with a roster of 36 pre-qualified male skiers, 14 male snowboarders, 14 female skiers and 7 female snowboarders. The 2013 FWT features five stops for male skiers and snowboarders, and four stops for female skiers and snowboarders before a cut will be made for the SWATCH XTREME VERBIER 2013 BY THE NORTH FACE® in Switzerland. After the fifth stop in Fieberbrunn-PillerseeTal, Austria, the top three results out of five events for men and the top three results out of four events for women will be used to qualify riders for Verbier and the 2014 FWT.

Follow the SWATCH FREERIDE WORLD TOUR BY THE NORTH FACE® on freerideworldtour.com, on Facebook at facebook.com/freerideworldtour, on Twitter (@FreerideWTour) and on Instagram (@FreerideWorldTour) at #FWT13!

SWATCH
Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch and jewelry maker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its big-brand support for snowboarding, free skiing, FMX and surfing, along with Beach Volleyball. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines. www.swatch.com

The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers, and major outdoor specialty retail chains. For more information, go to www.thenorthface.com.

FWT MANAGEMENT
FWT Management SA, based in Lutry/Lausanne-Switzerland, is organizing world-class sports events in mountain resorts and regions since 1996. Founder of “Verbier Xtreme” -iconic event in Freeride skiing & snowboarding -, FWT Management SA has taken the stand-alone Verbier Xtreme event to create Freeride World Tour, Freeride World Qualifying Series, Freeride Junior Series, and a Freeride Skiing Team Competition (Swatch Skiers Cup) with events in Europe, North America, South America and Oceania. For further information, please contact: David Carlier, david@freerideworldtour.com

Mountain Sports International
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI founded the Freeskiing World Tour, The North Face Masters, The North Face Park and Pipe Open Series, as well as several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Burton, Red Bull, Subaru, UFC, and Sierra Nevada. MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.