GATORADE FREE FLOW TOUR AND NEWSCHOOLERS ANNOUNCE FIRST WINTER VIDEO CONTEST

Two Freeskiers Can Earn Wildcard Entry into Gatorade Free Flow Tour Finals with Virtual Stop Video Contest

Burr Ridge, Ill. – December 22, 2010 – The Gatorade Free Flow Tour today announced the start of the Virtual Stop Video Contest. For the first time in the winter season, the Gatorade Free Flow Tour and Newschoolers come together to bring a video submission contest that will give up to two freeskiers wildcard entry into the Gatorade Free Flow Tour Finals taking place February 10-13, 2011 at Snowbasin Resort, in conjunction with the Winter Dew Tour Championships.

The Virtual Stop Video Contest will run from now until January 31, 2011 and will accept videos from amateur male and female slopestyle and superpipe freeskiers who are between the ages of 13 and 21 at the date of entry. For complete rules and regulations, as well as to enter videos for consideration, visit newschoolers.com/freeflowcontest.com.

Each video submitted in the contest must be an original creation under two minutes in length. Judging for the Virtual Stop Video Contest will take part in two phases. Phase 1 will award up to two freeskiers the Grand Prize, which is a wildcard entry into the Gatorade Free Flow Tour Finals. This will occur after the submission period has ended, with judges from Alli Sports and Newschoolers evaluating all submitted videos based on overall style, control, variety of tricks and using obstacles, technical ability, consistency and amplitude. In Phase 2, judging will take place during the submission period by the public, determining the “Viewer’s Choice” winner, based off of positive comments in the comment section below the video.

When voting from both Phase 1 and 2 has been tabulated and compiled, up to two freeskiers will be named Grand Prize winners of the contest, and up to two named Viewers Choice winners. The winners of the Virtual Stop Video Contest will be announced on Feb 1-2, 2011, and each Grand Prize winner will be awarded wildcard entry into the Gatorade Free Flow Tour Finals, taking place February 10-13, 2011, at Snowbasin Resort in Utah.

2011 REGISTRATION
All competitions are open to both male and female amateur competitors 21 and younger for all freeski disciplines. There is a $20-30 entry fee, and all participants under the age of 18 must bring a parent or guardian to the event to sign a liability waiver. Contest registration forms, waivers and detailed information are available ahead of time at gatoradefreeflowtour.com.

Gatorade Free Flow Tour
The Gatorade Free Flow Tour, the official amateur series of the Winter Dew Tour, holds competitions at resorts across the country throughout the month of January, providing a platform for amateur freeskiers and snowboarders to showcase their skills. The winter leg of the Tour consists of 10 regional events across the U.S., featuring freeskiing (superpipe and slopestyle) and snowboarding (superpipe and slopestyle). The winners of each regional event earn a trip to compete in the Gatorade Free Flow Tour Finals held in conjunction with the Winter Dew Tour’s Toyota Championship, Feb. 10-13, 2011 at Snowbasin Resort in Utah, and the overall champions in the four disciplines automatically earn a spot to compete against the pros in the first stop of the 2011-12 Winter Dew Tour. Gatorade’s partnership with the Free Flow Tour began in 2009 and its presence and commitment to uplift amateur freeskiers and snowboarders and provide an extended platform to grow action sports enabled the creation of the winter season of the Gatorade Free Flow Tour. Fuel TV broadcasts select coverage of the Gatorade Free Flow Tour, and Allisports.com will be the home of all digital content and Tour information. More information can be found at www.gatoradefreeflowtour.com .

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com.