For Immediate Release
SALT LAKE CITY, UTAH – Organizers of the Swatch Freeride World Tour by The North Face (FWT) have announced the decision to reschedule the first stop of the 2014 competition calendar in Revelstoke, Canada. The Revelstoke stop, which was originally scheduled for December 18, 2013 has now been moved to March 10, 2014. Although Revelstoke Mountain Resort (RMR) has recently opened for the season with great early season conditions, the competition venue, known as the Mac Daddy face, in the backcountry outside of the resort, is not yet suitable for the event.
"FWT was excited by the opportunity to start our season with a December event when the enthusiasm for winter is rising. We also recognized the timing was subject to variables associated with early season conditions," says Adam Comey, FWT Americas general manager. "First and foremost, FWT is committed to providing a safe and quality environment for our athletes. The new dates in March offer great benefits for the competition moving forward. Revelstoke continues to be one of the most favorite stops of fans and athletes alike, and we look forward to returning in March."
"Revelstoke Mountain Resort has phenomenal early season conditions, the best we've seen since the resort first opened in 2007," says Ashley Tait, director of sales and marketing at RMR. "However, the FWT venue is outside the resort boundary in backcountry terrain, on a spectacular north-facing slope that must be skied only in optimal conditions. Currently, the avalanche rating is listed as 'considerable' for this area. To ensure we are providing a safe venue for competitors and staff, more time is needed to allow the snowpack to settle out and mature, along with ideal weather conditions. In the meantime, come enjoy the incredible skiing and riding our resort has to offer—now or during the FWT in March."
The 2014 Freeride World Tour season will now open in Courmayeur Mont Blanc, Italy on January 18, 2014 with men's ski and snowboard competition. The Freeride World Tour will then continue with both men's and women's ski and snowboard competition at Chamonix-Mont-Blanc (January 25), Fieberbrunn Kitzbhuler Alpen, Austria (February 1), Kirkwood, California (March 1), Revelstoke, Canada (March 10) and the Swatch Xtreme Verbier (March 22).
For more information, please visit FreerideWorldTour.com
Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watchmaker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, FMX and ice cross downhill. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.
THE NORTH FACE®
The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers, and major outdoor specialty retail chains. For more information, go to www.thenorthface.com.
REVELSTOKE MOUNTAIN RESORT
Revelstoke Mountain Resort is a four-season destination resort located in the Columbia Mountains of British Columbia just minutes from the town of Revelstoke. Revelstoke is located 200 kilometers (124 miles) north east of Kelowna and 413 kilometers (257 miles) west of Calgary. RMR is North America's most significant resort development in over a quarter century.
Management SA, based in Lutry/Lausanne-Switzerland, is organizing world-class sports events in mountain resorts and regions since 1996. Founder of "Verbier Xtreme" – iconic event in freeride skiing & snow boarding –, FWT Management SA has taken the stand-alone Verbier Xtreme event to create Freeride World Tour, Freeride World Qualifier, Junior Freeride Tour, and a Freeride Skiing Team Competition (Sw atch Skiers Cup) with events in Europe, North America, South America and Oceania. www.freerideworldtour.com
MOUNTAIN SPORTS INTERNATIONAL
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI founded the Freeskiing World Tour, The North Face® Masters, The North Face® Park and Pipe Open Series, as well as several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face®, Burton, Red Bull, Subaru, UFC, and Sierra Nevada. MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.