DANE TUDOR JOINS JOSSI WELLS ON THE MONS ROYALE TEAM
Wanaka, New Zealand (01 Dec 2011)— Mons Royale the merino underwear and first-layer brand
from Wanaka New Zealand has added Dane Tudor to their team. Tudor joins Jossi Wells making two of the best skiers on in the business representing the brand.
Tudor is regarded as one of the best all round skiers by the industry and his peers alike. His film segments include epic-park, backcountry freestyle and spine tingling big mountain descents. On top of a busy film schedule Tudor is prequalified to compete in this years Winter Dew Tour and has his eyes set on the 2014 Olympics in Sochi.
Tudor said he was stoked to be on board. “I wore the kit all last winter and the stuff is amazing, it keeps you warm and you can wear it days on end because the merino wool doesn’t stink”.
Mons Royale founder Hamish Acland says Tudor is a welcome addition. “He’s one of the new breed of skiers who is redefining what one thinks is possible in the big mountain arena and we are stoked he is wearing Mons Royale when he is throwing down”.
Signing Tudor to the team is a significant move for the brand. Until now Mons Royale had only
worked with internationally recognized and respected New Zealand action sports athletes. Including surfer Paige Hareb, skier Jossi Wells, mountain biker Sam Blenkinsop, and snowboarder Will Jackways.
“It’s a natural progression for us, as we aim to become a truly global brand we need riders that come from all corners of the globe not just from the bottom”.
Mons Royale is merino underwear and first-layer for the rider’s lifestyle. The brand is renowned for styles that work equally well on and off the mountain. Based out of Lake Wanaka New Zealand, the start up brand has grown quickly since its launch in 2009 with now over 300 retailers across Europe, Australia, New Zealand and debuts this year in the states with selected stores in Colorado. Check the website for more information. http://www.monsroyale.com/