From TYROLIA — TYROLIA’s athletes have been collecting World Cup points and Crystal Globes for decades now. Recently, the market leader from Austria was awarded yet another trophy: The upcoming 2011/2012 model of the SX Toe was honored with the 2011 Plus X Award for High Quality and Design, generating even more excitement in binding technology innovation!

TYROLIA Ski Bindings are world renowned for their technological perfection and high safety standards. TYROLIA, the Austrian ski binding manufacturer, can also add this illustrious accomplishment to its competences for product design. Plus X Award decorated TYROLIA with top honors, recognizing its achievements in High Quality and Design.

SX10 – Next Generation of Ski Bindings
The construction of TYROLIA SX bindings is based on new kinematics and provides significant improvements in stability. These latest high tech innovations improve performance and safety for all skiers. “The new construction ensures that the ski boot is always precisely secure due to the linear adaptation to the height of the ski boot sole – for exact and direct ski steering, better edge grip and faster edge to edge turns,” stated Robert Stanzl, Director Marketing & Sales at TYROLIA referring to the new SX Binding System.

Technologies for Today and Tomorrow
The Plus X Award honours manufacturers for their products’ quality benefits. This recognition highlights innovative companies that are already planning tomorrows technologies. With this principle in mind, the Plus X Award distinguishes products that are viable for the future. And it does so in categories that are of interest to many consumers: Innovation, High Quality, Design, Ease of Use/Functionality, Ergonomics and Ecology.