ASPEN/SNOWMASS LOWERS SEASON PASS PRICES AND SIMPLIFIES OPTIONS FOR 2009-2010

  • Save up to $270 off Last Year’s Price on a Premier Pass
  • Simple, More Affordable Structure – Four Pass Choices
  • Season Passes go on Sale August 24, 2009
  • Aspen/Snowmass Classic Passholders Can Ski or Ride

for as Low as $50 Per Day

Aspen/Snowmass, CO, August 19, 2009-Aspen/Snowmass announces new pass structure and lower prices for 2009-2010 season pass products. This year’s season pass menu is more affordable, simpler and more flexible than ever – save up to $270 off last year’s premier pass price, choose from a simplified menu of four main pass products and choose to pay up front or as you use your pass.

In addition to lowering prices, Aspen/Snowmass has simplified pass offerings and increased the flexibility for purchasing passes. The Premier Pass, the most popular Aspen/Snowmass pass product is priced lower than it has been since the 2004-2005 season. The NEW Flex Pass and Escape Pass allow passholders to optimize their experience and spread out payments with this pay-as-you-go option. The Aspen/Snowmass Classic Pass has also been simplified with just a five-day pass now available.

“We recognize that current economic times are difficult and that everyone is looking forward to recovery,” said David Perry, senior vice president, Aspen Skiing Company. “In light of these challenging times, we are introducing this new season pass program based on the principles of more affordability, greater flexibility and simplicity of choice.”

This year’s Premier Pass, which allows unlimited skiing/riding on all four mountains with no blackout dates costs just $1,499 in the Super Early Season, a savings of $270 off last year’s price. The premier chamber pass, for area businesses is just $1,099 in the Super Early Season, $200 less than last season. The Premier Pass is also available at senior(65-69), youth(13-17), child(7-12) and Silver(70+) rates. As always, children six and under ski for free.

The Flex Pass costs $819 in the Super Early Season and offers one day of skiing/riding each week of the winter season (20 weeks) on all four mountains plus the flexibility to add days any time for $49 per day with our new direct-to-lift access. Flex Passholders also receive discounts on summer lifts. Weeks begin on Monday and end on Sunday and unused days may not be carried over. Flex Chamber and Flex Senior passes are also available.

The Escape Pass is just $299 up front and offers direct-to-lift pay-as-you-go access to all four Aspen/Snowmass mountains for $49 per day and discounts on summer lift access. This pass must be purchased by December 18, 2009. Escape Passes and rates are also available for senior, youth, college, child and Silver.

A mailer and letter outlining season pass options and rates was sent to 2008-2009 season passholders in mid August. Purchasers are also encouraged to find the perfect pass to fit their needs by visiting www.aspensnowmass.com.

All Aspen/Snowmass season pass products will go on sale Monday, August 24, 2009. Passes will be on sale at the Aspen Mountain Ticket Office and the Snowmass Ticket Pavilion.There are three deadlines for individual and Chamber Resort Association member Premier and Flex pass purchases:

¨Super Early, which offers the best rates on all season passes, for passes purchased through Sept. 18, 2009.

¨Early, for passes purchased through Nov. 13, 2009.

¨Regular, for passes purchased after Nov. 13, 2009 (see attached pricing grid).

All season passes are good for early-and late-season openings. Season passes are nontransferable and nonrefundable. Fraudulent use is subject to fine.

The Premier Pass provides unlimited skiing and riding on any of the four mountains during the winter season as well as access on summer lifts at both Snowmass and Aspen Mountain. Premier Passholders also enjoy additional discounts including a 15 percent discount on logo wear, 20 percent discount on ski and snowboard tunes and 30 percent discount on premium/demo ski and snowboard rentals at Aspen/Snowmass Four-Mountain Sports and D&E Ski and Snowboard Shop.

Ski & Snowboard Schools of Aspen/Snowmass Locals’ Clinic Pass is available for only $159. This pass allows participation in unlimited clinics throughout the season. The cost for each clinic is $65 without the pass. This pass must be purchased by Nov. 13. Dates and locations for clinics are available at the Aspen Mountain Ticket Office, the Snowmass Ticket Pavilion, by calling the Advance Sales & Reservations office at 970-923-1227, or online at www.aspensnowmass.com/localsclinics . NASTAR Season Passes are also available, valid for unlimited runs on all three NASTAR courses throughout the season, for just $109 through November 13 and $139 thereafter.

The new rewriteable, reusable RF (radio frequency) pass will have a thermal printed blue photo instead of a full color photo and it will not have a season date so it can easily be reloaded for future seasons. Passes can be purchased online at www.aspensnowmass.com/seasonpass. Passes may also be purchased over the phone by calling 970-923-1227. Chamber passes must be purchased in person.

Aspen/Snowmass Classic Pass – Ski or ride for as low as $50 per day

The new Classic Pass offers five days of skiing/riding for less than $50 per day plus discounts on extension days and summer lift access. This year the Classic Pass cannot be combined with any other pass.

Classic Passes are picture passes and all new passes must be purchased in person. Classic Passes will ONLY be available at select sales in Colorado beginning October 10, 2009. Visit www.aspensnowmass.com/classicpass, call the Classic Pass Hotline 800-525-6200 x4475 or ask at any ticket office for sales dates and locations. 2008-2009 Classic Passholders can renew their Classic Pass online or by phone from August 24 – November 13, 2009.

Find the perfect pass to fit your passion. Visit www.aspensnowmass.com/.

Pass Insurance

Season and Classic passes are nontransferable and nonrefundable for any reason. Pass insurance allows you to recoup the prorated cost of your pass for covered reasons such as illness or serious injury, care for a family member, death, jury duty, employer termination or work relocation that prevent you from using your pass for at least 30 consecutive days during the ski season. The cost is only 6% of your season pass price. More information about season pass insurance is available at any ticket office, online at www.aspensnowmass.com/passinsurance, or by contacting Access America Season Pass Protector Customer Service at 877-631-0924.

100% Hands-Free Gate Access on All Four Mountains

This year, passholders will access all four mountains using 100% automated gates – a total of 40 gates at all access points on the mountains plus some additional on-mountain locations. 100% automated gates with the latest technology means guests spend less time in lift lines and more time skiing and riding.

NEW Direct-to-Lift Access

Skip the ticket office and go straight to the lift with NEW direct-to-lift access. Flex Pass, Escape Pass and Classic Pass purchasers can sign up for direct-to-lift capability. Go through the lift gate and be automatically charged an extension/validation fee for the day. To sign up for direct-to-lift access provide credit card information and complete the agreement when purchasing a pass.

Aspen/Snowmass invested more than $8 million in on-mountain capital improvements for the 2009-2010 season, and has invested more than $130 million in the last six years.

Operating dates for the 2009-2010 winter ski season are: Snowmass and Aspen Mountain, Nov. 26, 2009 – April 11, 2010 and Aspen Highlands and Buttermilk, Dec. 12, 2009 – April 4, 2010.

2009-2010 Pass Rates

PREMIER PASSES

Purchase By

Purchase By

Purchase After

Fri. 9/18/09

Fri. 11/13/09

Fri. 11/13/09

SUPER EARLY

EARLY

REGULAR

Premier

$1,499

$1,689

$1,799

Premier Chamber*

$1,099

$1,399

$1,559

Premier Senior (65-69)

$1,099

$1,399

$1,559

Premier Youth (13-17)

$749

$749

$749

Premier Child (7-12)

$439

$439

$439

Premier Silver

$349

$349

$399

FLEX PASSES

Purchase By

Purchase By

Purchase After

Fri. 9/18/09

Fri. 11/13/09

Fri. 11/13/09

SUPER EARLY

EARLY

REGULAR

Extension Days

Flex

$819

$874

$919

$49

Flex Chamber*

$699

$739

$779

$49

Flex Senior

$699

$739

$779

$49

ESCAPE PASSES

Purchase By

Fri. 12/18/09

Pass Price

Daily Validation

Escape

$299

$49

Escape Youth/Senior/College*

$249

$39

Escape Child

$199

$19

Escape Silver (70+)

$179

$19

OTHER PASSES

Pass Price

Lower Lift Pass

$59

4 Mountain Foot Pass

$189

Child 6 & Under

$19

CLASSIC PASSES

Purchase By

Fri. 11/13/09

Pass Price

Daily Validation

Adult 5-Day

$249

$79

Youth 5-Day

$199

$49

College 5-Day

$199

$49

Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com.

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