Majesty Skis Enters U.S. Market w/ Eco-Friendly Program
FOR IMMEDIATE RELEASE
Skis4Trees Pioneer, Majesty Skis, launches into the U.S.
SALT LAKE CITY, Utah (August 9, 2011) – Majesty Skis is stoked to announce its debut to the US market in time for the 2011/12 winter season! The European brand is building off its early success in the freeski market to bring its complete lineup of freestyle, all mountain, powder, and big mountain skis to the United States. Every pair of skis sold in the US expands the Skis4Trees program, an eco-friendly program conceived by Majesty in which a tree is planted for every pair of skis it sells.
Majesty CEO Janusz Borowiec stated “We are excited to introduce the Majesty brand to the US, and jump right into the mix of the rapidly evolving freeskier segment. We have built a loyal following across Europe over the last 5 years and look forward to building relationships in the US freeskier community. The variety of our product lineup allows skiers to find a ski for their distinct styles and conditions, including park/pipe, big mountain, touring, and powder.”
Majesty Skis USA is based in Salt Lake City, Utah, a central location for Rocky Mountain and Sierra Nevada resorts, as well as a fast, convenient shipping point to other regions. Select ski shops in several markets are participating in a unique demo program that will allow the skier to try before they buy. Public sales will also be accessible through www.MajestySkisUSA.com in the event a local dealer is not available.
Mike Von Lunen, US Sales Manager, added, “Our local riders and testers had very positive experiences on the skis last spring, and we are using that momentum to fuel the launch in the fall of 2011. The design, technology, and performance have received high accolades in Europe, and we anticipate an equally stellar acceptance in the US. In addition to being fun to ride, they really catch your eye as something different.”
Crowd pleasers in the lineup include the Comics (Majesty Pro Riders choice park/pipe ski), Dirty Bears (a versatile all mountain ski), Superiors (a powder/backcountry ski), and Lumberjacks (a powder/freestyle ski).
About Majesty Skis – Based in Gdansk, Poland, Majesty Skis is a truly independent freeski company. Majesty was created to design and produce skis for people who think prospectively about technology and graphic design. From the early days, the founders of Majesty had envisioned skis that would change the freeskiing scene. The company stands for excellent craftsmanship and visionary ideas. Majesty is the brand to be associated with 2D hybrid technology, and the idea of uniting sports with art, especially by emphasizing the unique fusion of design, technology, and sports performance. Majesty is the pioneer of the Ski4Trees program, where a tree is planted for every pair of skis that Majesty sells.
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