Picture This

High-performance outwear with style can also be eco-friendly

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Price: $Eno 2.0 $419 | Katniss $199

Sizes: Eno 2.0 S-XXL | Katniss S-XL

Materials: Eno 2.0 25K/20K polyester (85-percent recycled)

Katniss 10K/10K polyester (51-percent recycled)

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Started by three childhood friends from France, Picture Organic Clothing was founded in 2008 and makes fun, creative outerwear that hangs tough in the mountains using organic and recycled materials. Like that’s so much to ask.

A staple of the brand's Expedition line, the Eno 2.0 is a durable 3L jacket made with 25K/20K polyester that is 85-percent recycled. It features reinforced density zones on the shoulders and chest to withstand abrasion from your pack, while the density is lightest underneath the arms and on the back for a better breathability. This jacket is made for layering, so it won’t cook you if you’re skinning to the horizon, and you’ll need something underneath on a storm day.

It's time to get funky. And eco-friendly. Picture's Eno 2.0 does both. PHOTO: Maggie Kaiserman
It’s time to get funky. And eco-friendly. Picture’s Eno 2.0 does both. PHOTO: Maggie Kaiserman

The Eno 2.0 is made with one seamless piece of material using what's called a Jacquard weaving process, which significantly reduces weak points where moisture can get in, and environmentally speaking the number of seams and therefore the quantity of seam tapes.

The jacket's bold color-blocked style is part of the brand's signature funk, as is the looser fit. If you're not feeling the funk, maybe you should take a good, hard look in the mirror and ask yourself when you got so uptight. Thoughtful details like the removable powder skirt, adjustable helmet-compatible hood that tucks away when you don't need it, and ninja sleeve hand gaiters tie this jacket together. Plenty of pockets, including two media pockets on the chest and a slot for your ski pass on the sleeve, allow for easy storage of all your essentials.

While technically a men's jacket, if sized appropriately this could easily transitions to a women's jacket. If you're looking for the same tech in a more traditional women's fit, check out the Signe, also from Picture's Expedition line.

The brand's Adventure line takes a more urban turn and, like the Expedition line, brings a punch of youthful creativity ski apparel is often lacking. At 10K/10K, the Katniss jacket isn't one you'd grab for a wet powder day, but it's a great—and very warm—option for lapping the resort and rolling right into town.

Sustainability is stylish, as seen in the women's Katniss jacket. PHOTO: Maggie Kaiserman
Sustainability is stylish, as seen in the women’s Katniss jacket. PHOTO: Maggie Kaiserman

I’m 6 feet tall and I’ve still got good booty coverage thanks to the long, slim fit of this jacket, and there is still room to layer. Details like the powder skirt, taped seams, and two-way zipper closure make it functional on the mountain, while leather yokes and leather accents give it style. The hood is a little snug on some helmets, and if you're not feeling the fuzz, the fur lining zips right off (also key for washing).

The Katniss is made from 51 percent recycled polyester and, like all of Picture's products, is free from Pfoa/Pfos chemicals that are often used in water-repellent finishes and waterproof membranes in outdoor apparel even though they have been identified as a "likely carcinogen."

Like Patagonia, Picture Organic Clothing is committed to finding alternative methods of waterproofing their apparel—and that's a really big deal. It's not cheap to do the right thing, but Picture isn't passing on the costs of their alternative processes to the consumer so their price-point remains on par for the industry.

Additionally, 100 percent of Picture's main fabrics are fully qualified Oekotex 100, the international reference label guaranteeing non-toxicity of products used. Their website also offers an interactive tool that shows the carbon footprint of purchasing any of their products, with tips on how to reduce that impact.

While Picture may have flown under our radar for the past few years, the creative style and innovative sustainability practices behind their high-performance apparel has caught our attention.