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Introducing Picture Organic Clothing

The next company to know in outerwear is an environment-inspired French company

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Price: $

Materials: R-PET Membrane
DWR is PFC free
Coremax Insulation

Features: Removable powder skirt
Hand gaiters
Goggle cleaner
Skipass pocket
Hand warmer pockets
Waterproof zippers
Fully Taped seams

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The POWDER staff is attending SIA in Denver this week—the snow sports industry’s biggest trade show, where we are getting a first look at the best gear for skiers. For more reviews and first looks at new gear, go here.

I first started hearing about Picture Organic Clothing about a year ago, when their hyper-bright jackets first made a grassroots move overseas to North American ski slopes. Word on the street, though, was suspicious: the style was too “Euro” with obnoxious neon color blocks. Not for me, said one friend.

But the French company shouldn’t be judged on first impression. They’re jumping across the Atlantic with a fresh, youthful look and strong environmental values. I’d describe them as a cross between Polar and Patagonia. While neon still shows up in their new apparel and outerwear lines for Fall 2017, it only appears for pop and contrast. The shades now include cool blues and warm reds, with vintage-y prints certain to catch your eye on shelves.

Picture’s lifestyle hoodies, t-shirts, and puffy vests are definitely noteworthy. But the Eno jacket stood out as a shell with high-performance potential and a good environmental story. Designed in France, the 25K/20K jacket is made with 100 percent recycled polyester. It has DWR treatment, but Picture does not use any hazardous PFC chemicals during the process. With seamless body mapping, different densities of jacquard fabric make the arms and back—so, the parts of you that sweat the most—lighter and more breathable. Rather than toss the scraps of fabric in the trash, Picture sews them into the liners. And it comes with all the expected features—pockets in the right places, a removable powder skirt, waterproof zippers, etc.

Oh, and in case you were wondering the jacket’s footprint, Picture is transparent on how many emissions are used to make each jacket, with the goal to lower that footprint as much as possible. For the Eno, the footprint is 4.92 kilograms of carbon per jacket.