REVELSTOKE, BC: (Jan. 9, 2013)–After four days of snowy British Columbia, Canada weather, the SWATCH Freeride World Tour by The North Face 2013 (FWT) officially announces it’s day of competition on Mackenzie Peak’s “Mac Daddy” face Friday, January 11, 2013.

The exciting first stop of the global big mountain freeriding competition can be witnessed from anywhere in the world via the live webcast.

Friday’s day of competition will start at 9:00am PST and will begin with the men’s snowboarding, and then men’s freeskiing runs. The competition day will continue with women’s snowboarding and finally the women’s freeskiing.

“We anticipated Revelstoke would likely provide snowy weather and prepared ourselves for the storms and challenges they bring to the competition. After recent heavy snowfall, this year in particular is setting up to be some of the best conditions we have ever experienced on the FWT,” stated FWT Americas Competition Director Bryan Barlow. “Going to the end of our weather window is not a surprise, but is going to be well worth the wait for this first competition of the 2013 Freeride World Tour.”

Revelstoke Mountain Resort has received nearly three feet of snow in the past seven days and the snow continues to fall. A cold, dry, high-pressure system has been forecasted for the Revelstoke area starting tomorrow (Thurs. Jan. 10), which will make for optimal safe snow conditions and ideal visibility for the day of competition.

The excitement for the first stop of the 2013 FWT is also felt among the athletes.

“I’m really looking forward to this season. With lots of new riders and great events, I’m sure it will be bigger than ever. The kick-off in Revelstoke is going to be great. A mountain like that is the perfect place for a freeride competition. I’m just glad to be a part of it and no matter what, I’m going to enjoy the show,” remarked defending FWT 2012 Men’s Freesking Champion, Reine Barkered of Sweden.

In its first year of a truly globalized competition structure, The Freeride World Tour is designed to allow the world’s best big mountain freeride athletes to advance their competition careers and achievements. Revelstoke Mountain Resort and its “Mack Daddy” face is an ideal location for the first stop of the 2013 FWT with its remote, steep, and exposed backcountry terrain, allowing for an exciting and unique North American freeriding venue.

The Freeride World Tour is the premier big mountain Freeskiing and snowboarding tour in the world, featuring the sport’s top athletes competing on the biggest mountain resort venues. Riders compete one at a time and receive an overall score from a judging panel based on numerous categories including line difficulty, control, fluidity, technique and style. The event features natural terrain features found on the most exciting format possible. A start gate is positioned at the summit with a finish gate at the bottom. The best complete runs win. The sport is similar in context to big-wave surfing with skiers and snowboarders choosing impossible-looking lines through cornices and cliff-faces and couloirs. Competition runs are enhanced with progressive big jumps and mach-speed turns at an aggressive pace.

Revelstoke Mountain Resort is a four-season destination resort located in the Columbia Mountains of British Columbia just minutes from the town of Revelstoke. Revelstoke is located 200 kilometers (124 miles) north east of Kelowna and 413 kilometers (257 miles) west of Calgary. RMR is North America’s most significant resort development in over a quarter century.

The SWATCH Freeride World Tour by The North Face continues its competition schedule in Courmayeur-Mont-Blanc, Italy on January 19th (Men’s Ski and Snowboard), Chamonix-Mont-Blanc, France on January 26th (Men’s and Women’s Ski and Snowboard), Kirkwood, California, USA on February 27th (Men’s and Women’s Ski and Snowboard), Fieberbrunn Pillerseetal, Austria on March 9th (Men’s and Women’s Ski and Snowboard), and concludes in Verbier, Switzerland on March 23rd (Men’s and Women’s Ski and Snowboard).