Junk in the Trunk: Atomic Apparel
Iconic ski brand launches outerwear
Down the street from the birthplace of Mozart, and the eponymous square dedicated to him, Wolgang Mayrhofer, the dapper CEO of Atomic Skis, mingled with media and members of his international sales team at the trendy Café Republic in Salzburg, Austria. A well-dressed wait-staff served hors d’oeuvres and pilsners. On the outside of the four-story building, a projector displayed three enormous words: Built For Skiers.
The phrase is the motto for Atomic Ski’s new apparel line, which is what brought invitees to the Republic that night. The company, which started out by making 40 pairs of skis in 1955, is now the world’s largest ski manufacturer, producing around 600,000 pair each year. Earlier in the day, in the Atomic factory in rural Altenmarkt, workers placed the sidewalls, cut out the graphics, and buffed out the edges of skis Atomic will release to the public in fall 2014.
Week In Review Halloween Edition: Tanner Hall meets Justin Bieber & U.S. Freeskiing Unveils Olympic Uniforms
Chris Davenport joins Kastle ownership team, Alta pow edit, & stoners busted in Colorado
Week In Review Halloween Edition: Tanner Hall meets Justin Bieber, U.S. Freeskiing unveils Olympic uniforms, Chris Davenport joins Kastle ownership team, Alta pow edit, and stoners busted in Colorado.
Junk in the Trunk: Selk’bag Patagon
The sleeping bag that screams freedom
With easy double front entry and separated arms and legs, the Patagon may look like the real-life Michelin Man, but it allows mobility in any sleeping situation.
VIDEO: Happy Winter
A happy little video by Bjarne Salén and Andreas Fransson
Bjarne Salén and Andreas Fransson love being in the elements and the mountains. Me too. But my version of “out there” is just a little bit different than theirs. Case in point: skip to 3:50 in the video where the sheer size and scope of their descent with Samuel Anthamatten down the Pain du Sucre in Chamonix comes into focus. (And for more of that, pick up our November issue and flip to the Shooting Gallery.) Still, even if our mountain equilibriums are different, we can all share that optimism. So Happy (almost) Winter!
VIDEO: The Human Factor
A safety message presented by Dynafit Field Notes
In this episode of Dynafit Field Notes, Dynafit Team Member and owner of Jackson Hole Mountain Guides Rob Hess shares his thoughts on managing a group in the backcountry. They discuss the importance of a unified group, with the same objective and clear communication.
Rob Heule Q&A: Good Jeans
Skier Rob Heule uses recycled jeans to make backpacks through company RAD
Rob Heule can be seen in the latest Line Traveling Circus episode, sliding on indoor handrails in England with his unique style. Taking that originality with a little ingenuity, Heule, 22, and his brother are launching RAD Packs (Recycled All Denim Backpacks).
Ski Town Throwdown Preview, Round 1
Who will move on to the round of 32?
Below are the match-up previews for the first round of the Ski Town Throwdown Presented by Liftopia listed by region. Voting starts Oct. 14 and lasts for just 24 hours per match-up in this round. To vote for your favorite places to ski, go to Facebook.com/PowderMag.
Join the Movement: Get DEEP
DEEP: The Story of Skiing and the Future of Snow Goes Live
DEEP: The Story of Skiing and the Future of Snow recently went live on Kickstarter. One week after launching, the DEEP project is already 34 percent funded. With 20 days left to the end of the campaign, and the official launch of the book set for November 15, DEEP is well on its way to landing in bookstores across the country.
Week In Review October 25: Killington Opens This Weekend & Beers Open With Chainsaws
T.J. Schiller's new edit, trouble in Tignes, & Breck unveils Peak 6 terrain
Week In Review October 25: Killington Opens This Weekend, Beers Open With Chainsaws, TJ Schiller’s New Edit, Trouble in Tignes, & Breck Unveils Peak 6 Terrain
Junk in the Trunk: Patagonia Untracked Anorak and Pants
The new jacket and pants from Patagonia do ladies proud with style and function
We translate Patagonia’s gear-speak for you, so you can spend less time picking a jacket and more time skiing. New this year, Patagonia’s Untracked Anorak is perfect for ladies who rip, and rip in style.