45 Years



Celebrating the anniversary of “The Other Skiing Experience” with a new logo and redesigned magazine

A bookshelf in the POWDER offices holds every issue, over 250, organized by volume, beginning in 1972. They are a source of inspiration, pride, laughs (those ’80s covers!) and historical reference. While many trends have come and gone, the magazine’s spirit has remained the same. The way we ski has changed. Why we ski has not.

“To us powder means freedom, with an emphasis not on how you do it, just doing it more,” the founding editors Dave and Jake Moe wrote in Powder’s first issue. In 2016, that simple and beautiful ethos still holds true.

This week we’re adding another magazine to the shelf, the first of our 45th volume. With the release of issue 45.1, which showcases a new logo, and the commencement of our 45th anniversary, we’ve compiled a digital archive that includes a feature story representative of each volume. The stories are a celebration of Powder—and skiing’s—rich history, a reminder of where we’ve been, and, inevitably, where we’re going.
—John Clary Davies, Powder Editor

When you look at the early designs of the 1970s, there’s a lot of variety. It changed often. From the simple, understated approach of the first two issues to more free form logos throughout that decade. We look back at these designs with admiration and a touch of nostalgia. They were less structured and more expressive than some of the conservative approaches of the 1990s as well. Our most recent logo has been one of our favorites and we’ve held on to it for 7 years.

With the 45th volume upon us it was the right time to further the legacy with a new logo. The new design has tones of that 70s era merged with a modern vibe.

An important consideration with the new logo is how it interacts with photos in both composition and mood. As we choose our cover images this year, our focus is on the feeling they exude more than anything else. Our goal is for you to respond emotionally, instilling dreams of ski days past, present, and future. To accomplish this for you on some level is what matters to us more than anything.
—David Reddick, Director of Photography



Just as the seasons come and go, so do the people who make up this magazine. Unfamiliar faces breathe new enthusiasm, and the deep rooted history of Powder stretches a little bit deeper. Through every transition, the logo has always been a genuine reflection of the people who represent it. We hope this new look conveys a recollection of everywhere we’ve been and a nod to everything we hold dear about skiing.
—Tyler Hartlage, Art Director


The Classics



In celebration of POWDER’s 45th Anniversary, here are select stories from every volume:






1972



Making The Break


Hitchhiking from Alta to Portillo. This story published in Powder’s first issue (Volume 1, Issue 1)


By Richard Barnum Reece


Volume 1, Issue 1, 1972






1973



Winter: The State of Mind


Winter is more than December through March


By John Kubiak


Volume 2, Issue 1, 1973

1974

Deep Powder, Sunshine, and the Single Ski

The original monoski
By Mike Doyle
Volume 3, Issue 1, 1974





1975



Why Does Man Ski Powder?


A magnificent obession… in its purest form


By Warren Miller


Volume 4, Issue 1, 1975






1976



Alpine Touring—The Alternative Approach


An introduction to backcountry skiing in British Columbia


By Bob Albrecht


Volume 5, Issue 2, 1976




1977



Volcano Skiing in Mexico


Steve McKinney and company fly south to ski Mexico’s three largest volcanos


By Bruce Fessenden


Volume 6, Issue 4, 1977




1978



Secrets of the Steep


Pointer Number 8: Do not panic. And other wise words from 1978 about skiing steep terrain in Taos.


By Weems Westfeldt


Volume 7, Issue 1, 1978






1979



The Golden Age of Powder


Recollections of Alta circa 1950, when the Collins chair was a single


By Jack White


Volume 8, Issue 4, 1979




1980



Skiing the Presidential Range


New Hampshire’s Presidential Range is not a place to be taken lightly by the adventuring ski mountaineer


By Clyde Smith


Volume 9, Issue 3, 1980




1981



The Spy Who Gloved Me


Captain Powder leads a rebel adventure to combat the “back-to-blah gang” and bring style back to skiing


Volume 10, Issue 1, 1981




1982



Sketches of Spain


Places to go fast, places to scare yourself, places to take it easy, and places to rattle your teeth out


By Steve Barnett


Volume 11, Issue 3, 1982






1983



The Ridges of Taos


“Even in the ’80s, we’re an area still being discovered.” Skiing the upper ridges and Kachina Peak at Taos.


By Daniel Gibson


Volume 12, Issue 3, 1983




1985



Great Scot!


A 1985 interview with the jump master of Squaw Valley, Scot Schmidt


By Chaco Mohler


Volume 13, Issue 7, 1985




1986



Pinhead’s Progress


An account of traveling the world on 210 centimeters, in search of the perfect telemark turn


By Yvon Chouinard


Volume 14, Issue 5, January 1986




1986



Tracking Cody


Championship skiing in Jackson Hole, plus a few important works on the mechanics of making eights


By Bob Peters


Volume 15, Issue 3, November 1986






1987



Gnarly Days, Rad Nights


Will time wait for filmmaker Greg Stump?


By Steve Casimiro


Volume 16, Issue 3, November 1987




1988



Moe-Ski


Captain Powder’s alter ego (and the co-founder of POWDER) talks about working, playing, and life as the consummate ski bum


By Steve Casimiro


Volume 17, Issue 3, November 1988




1989



Powder Yo! Powder No!


The good, the rad, and the just plain ugly ski jackets, pants, and accessories of 1989


By Don Patton


Volume 18, Issue 2, October 1989




1989



Blown Away in Verbier


Chasing Ace Kvale, John Falkiner, and the Clambin’ kids across Verbier’s steep terrain


By Casey Sheahan


Volume 18, Issue 4, December 1989






1990



The Hole Story


Jackson changes a man…and his schedule, too


By David Goodman


Volume 19, Issue 4, December 1990




1991



Extreme. No, Really.


The world you-know-what championships in Valdez, Alaska


By Steve Casimiro


Volume 20, Issue 1, September 1991




1992



Mount Salsa—Kirkwood, California


Some—but still not many—Tahoe skiers are turning their back on the lake for the spice of Kirkwood


By Rob Story


Volume 21, Issue 1, September 1992




1994



L.A.’s Hairy Backside


Mount Baldy shatters the myth that you can’t find great skiing in Southern California


By Rob Story


Volume 22, Issue 7, March 1994




1994



Little Areas That Rock


Steep, deep, and cheap turns at five unspoiled hills: Bridger Bowl, Smugglers’ Notch, Snow King, Homewood, and Solitude


Volume 23, Issue 2, October 1994




1995



The Planetary Snow Bohemians Will Save Us All


A bunch of cliff-jumping, dumpster-diving, no-account bums can redeem our sport—if the ski establishment only lets them


By Rob Story


Volume 24, Issue 1, September 1995




1996



Going Down Big


First descent of the Grand Teton’s Hossack-MacGowen couloir


By Mark Newcomb


Volume 25, Issue 2, October 1996




1998



That Girl: Kristen Ulmer


When you’re a princess, you can be whoever you want. Just ask Kristen Ulmer.


By Leslie Anthony


Volume 26, Issue 7, March 1998




1998



The Man: Shane McConkey


Shane McConkey is fast on his way to ruling the ski world, yet all he ever wanted was to ski and keep the sport cool


By Leslie Anthony


Volume 27, Issue 3, November 1998






1999



Six Days on the Fracture Line


Doug Coombs’ Verbier Steep Camp becomes something more during the storm of a lifetime


By Keith Carlsen | Photos by David Reddick


Volume 28, Issue 2, October 1999




2000



Full Nelson


An epic struggle—to leave Canada


By Porter Fox


Volume 29, Issue 3, November 2000




2001



Casino Royale


Matchstick Productions and POWDER bet the house on a mid-winter boat trip deep into British Columbia’s Coast Range. The prize? Deep powder, first descents, and a little slice of heaven on Earth


By Keith Carlsen | Photos by David Reddick


Volume 30, Issue 1, 2001






2003



Being Candide


The portrait of the artist as a young skier


By Michel Beaudry


Volume 31, Issue 6, 2003




2003



Mountain Men


North America’s best ski mountaineers


Volume 32, Issue 2, October 2003






2004



Swift. Silent. Deep.


The Jackson Hole Air Force looks to its sordid past to stay alive


By Steve Casimiro


Volume 33, Issue 3, November 2004




2004



Danger Kitty


The feline tendencies of Ingrid Backstrom


By Derek Taylor


Volume 33, Issue 4, December 2004




2005



Rebirth on the Northern Island


The magical pull of Niseko, Japan


By Porter Fox | Photos by David Reddick


Volume 34, Issue 1, 2005




2006



Meet the Ferals


Five skiers living on the outskirts of society, striving for minimalism and the almighty turn


Volume 35, Issue 5, January 2006




2007



Disturbing the Piste


An old cop car chases storms and ski dreams down the great American highway


By Matt Hansen


Volume 36, Issue 1, September 2007




2008



Something in the Way


The avant-garde perspectives of Mark Abma


By John Stifter


Volume 37, Issue 3, November 2008






2009



The Catalyst: Shane McConkey


How one man changed a sport


By Micah Abrams


Volume 38, Issue 1, September 2009




2010



Apocalyptic


Skiing in Nevada’s Heart of Darkness


By Hans Ludwig


Volume 39, Issue 1, September 2010




2010



The Return of the Extreme Skier


Armed with fat skis, skiers are stepping around old boundaries on the steepest slopes


By Hans Ludwig


Volume 39, Issue 4, December 2010




2011



The History of Skiing, 5000 B.C.-2011


In celebration of Powder’s 40th anniversary, a timeline of skiing


By John Clary Davies


Volume 40, Anniversary Issue, 2011




2012



Nature’s Feedback


Why are so many of the best skiers dying?


By Matt Hansen


Volume 41, Issue 4, December 2012




2013



Deep: The Future of Skiing in America


How climate change is affecting our mountain communities


By Porter Fox


Volume 42, Issue 1, September 2013




2015



Street Roots


Embedded with two urban ski crews—the modern day antithesis to mainstream skiing


By Kade Krichko


Volume 43, Issue 6, February 2015




2015



Dawn in Siberia


Discovering a fringe freeride community, deep powder, and skiing’s origins along the Trans-Siberian Railway


By John Clary Davies


Volume 44, Issue 1, September 2015






2016



Grateful


Deep Snow. National Parks. 45 Years.


Volume 45, Issue 1, September 2016