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4FRNT Skis is a project that was created by a select handful of athletes that all shared a dire passion for skiing and innovation. The idea was to essentially circumvent their sponsors, so in turn, they could send their ideas straight to the press without compromise.

Their rider-owned team of industry leaders and innovators – Matt Sterbenz, Steele Spence, Eric Hjorleifson and later Vincent Dorion, Niklas Karlström, Wiley Miller and CR Johnson – became the backbone for the brand.

Eight years later and their collection of rider-designed and inspired products continue to lead innovation with proven shapes and flawless quality.